The Yusuf Bin Ahmed Kanoo groups of companies stand for reliability, continuity, and dependability. The belief in these principles has directed the growth of the company through more than a hundred years. Established in 1890, today, the Kanoo groups of companies operate extensively across Saudi Arabia, Bahrain, United Arab Emirates, Oman, Yemen, and other Middle East countries.

From its initial Shipping, Merchant Trading, Property, and Travel business, the company has branched out into Machinery Sales and Service, General Trading, Oilfield Supplies and Services, Chemicals, Procurement Services, Insurance, Business Services and joint venture associations with many of the world's leading companies in manufacturing, construction, and Retail industry.

Throughout the Company's history of growth and diversification, emphasis has always been on retaining the traditional business values, which remain at the center of YBA Kanoo's relationship with its customers and partners. Hence, from over hundred years, the Kanoo group has combined the traditions and principles with skilful business organization and management to provide customers with the highest standards of business efficiency and reliability. In order to achieve the above the company maintains an effective quality management system based on the ISO 9002 requirements.